Sherry Taylor

Q: New research says that this can help spur creativity. What is it?

A: Background noise

 COFFEE SHOP NOISES CAN BOOST CREATIVITY: Recent research found that the ambient buzz of a coffee shop creates just enough background noise to stimulate creativity. Study researcher Professor Ravi Mehta, with the University of Illinois led the study and says researchers found that extreme quiet tends to sharpen focus, which can prevent the mind of thinking in the abstract. Mehta says, “This is why if you’re too focused on a problem and you’re not able to solve it you leave for some time and then come back to it and you get the solution.” The study found that moderate noise only helped further along creative tasks, and that tasks that required more focus should still be done in quiet environments. A new website called Coffitivity was created based on the study results, and offers ambient noises for free for visitors. (NY Times)

Latest Stories

2 days ago in Lifestyle, Trending

Olivia and Liam top the list of most popular US baby names for the seventh year running

Olivia and Liam for a seventh year in a row topped the list of names for babies born in the United States in 2025. The Social Security Administration annually tracks the names given to girls and boys in each state, with lists dating back to 1880.

3 days ago in Entertainment

Blake Lively’s lawyers fuel feud with claim of victory after ‘It Ends With Us’ settlement

The bitter public feud between actors Blake Lively and Justin Baldoni may outlive their court fight after all. Three days after announcing a settlement of the lawsuit brought by Lively over the 2024 film "It Ends With Us," her lawyers put out a statement Thursday calling the deal a "resounding victory."

3 days ago in Entertainment, Trending

David Attenborough, the excited but hushed voice of nature programs, turns 100

The BBC is hosting a party for David Attenborough at the Royal Albert Hall. Cinemas are playing his nature films. Friends have spent weeks lavishing praise on the man and his work.

3 days ago in Sports, Trending

March Madness tournaments will expand to 76 teams each starting next season

The NCAA announced Thursday that it will expand its two March Madness tournaments by eight teams each next season, a long-expected move that will drop more games into the first week of the highly popular and lucrative showcase without substantially changing its overall form.