Sherry Taylor

Q: New research says that this can help spur creativity. What is it?

A: Background noise

 COFFEE SHOP NOISES CAN BOOST CREATIVITY: Recent research found that the ambient buzz of a coffee shop creates just enough background noise to stimulate creativity. Study researcher Professor Ravi Mehta, with the University of Illinois led the study and says researchers found that extreme quiet tends to sharpen focus, which can prevent the mind of thinking in the abstract. Mehta says, “This is why if you’re too focused on a problem and you’re not able to solve it you leave for some time and then come back to it and you get the solution.” The study found that moderate noise only helped further along creative tasks, and that tasks that required more focus should still be done in quiet environments. A new website called Coffitivity was created based on the study results, and offers ambient noises for free for visitors. (NY Times)

Latest Stories

6 hours ago in Entertainment

‘One Battle After Another’ leads Golden Globe nominations

Paul Thomas Anderson's "One Battle After Another" scored a leading nine nominations to the 83rd Golden Globe Awards on Monday, adding to the Oscar favorite's momentum and handing Warner Bros. a victory amid Netflix's acquisition deal.

6 hours ago in Sports, Trending

Indiana grabs top seed in College Football Playoff. Alabama and Miami make it, Notre Dame left out

Nobody paying attention over the past 24 months would be surprised to see Indiana leading the way into this year's College Football Playoff. But anyone paying attention over the last 24 hours knew the only sure thing beyond the Hoosiers was that the playoff selection committee was destined to get picked apart when it released the pairings for this season's 12-team bracket on Sunday.

3 days ago in Entertainment

Netflix to acquire Warner Bros. studio and streaming business for $72 billion

Netflix has struck a deal with Warner Bros. Discovery, the legacy Hollywood giant behind "Harry Potter" and "Friends," to buy its studio and streaming business for $72 billion.