Sherry Taylor

Q: New research finds if you’re trying to persuade someone you should actually avoid this.

A: making eye contact with them

TO BE PERSUASIVE AVOID EYE CONTACT: New research finds if you’re trying to persuade someone you should actually avoid making eye contact with them. To find this, German researchers had participants watch a video of someone speaking, and used eye tracking technology to follow participants’ eyes. They found that participants who spent longer looking into the speaker’s eyes were less persuaded by the speaker’s argument. Researchers explain, saying, “There is a lot of cultural lore about the power of eye contact as an influence tool. But out findings show that direct eye contact makes skeptical listeners less likely to change their minds, not more, as previously believed.” They say eye contact is a very primal instinct, and goes along with many subconscious physiological changes.” (Daily Mail)

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