Q: Current research shows that when we’re cold we are 83% more likely to do this?
A: watch a romantic movie
If you are feeling chilly, you may want to watch a romantic movie and, surprisingly, the same goes for your usually resistant to chick flicks guy, says a recent report in the Journal of Consumer Research. Researchers found that participants who had just had iced tea or sat in a cold room were 83% more likely to choose to watch a love story compared with those who were not shivering. “Physical coldness activates a need for psychological warmth, which leads to increased liking for romance movies,” says study author Yacheng Sun, Ph.D., an assistant professor of marketing at the University of Colorado at Boulder.
