Q: A US survey says that women are 10% more likely to do this with their car than men?
A: name it
Have you given your car a nickname? If so, you’re not alone. 25 percent of us have given our vehicles a special name, according to an online survey by Nationwide Insurance of 1,082 car owners. “U.S. consumers have an emotional connection to their cars. The memories car owners experience with their automobiles are very special to them,” said Matt Jauchius, Nationwide’s chief marketing officer. “Discovering the number of people who nickname their cars is a true demonstration of this connection.”
More facts from the survey:
- 36 percent of young adults, ages 18 to 34, have a nickname for their car, far more than any other age group.
- 31 percent were inspired to give their car a nickname based on its color and appearance.
- 27 percent of women and 17 percent of men have a nickname for their vehicle.
- 26 percent think of their car as a female.
- Men are more likely than women to name their car after a famous/historical person (9 percent men vs. 4 percent women) or character in a movie (10 percent men vs. 4 percent women).
