Answer: taking selfies

Other findings:

– 50% of young women take three selfies a day

– each selfie session lasts 48 minutes and includes applying make-up, getting the right lighting and perfecting angles

– 22% of people say getting ‘likes’ is the main reason for taking so many selfies

– 27% of young women delete selfies within minutes if they haven’t gotten enough ‘likes’ on social media

– 20% of women post suggestive pics to make an ex-partner regret ending their relationship.

– 10% of young adults store at least 150 selfies on their computer and smartphone

– 50% of women say taking an attractive selfie boosts their mood when they are feeling down