A: grooming

If the guy in the cubicle next to you stinks, there’s a reason. Twenty percent of men don’t use shampoo or deodorant, according to a new British survey. It gets worse. Fourteen percent of men think any kind of grooming is just a waste of time. The survey, conducted by SPA Future Thinking, found that men who do take the time to shower, shave and splash on some cologne do it to boost their own confidence and not to impress women. While 20 percent of men may shun shampoo and deodorant, fully 40 percent embrace good grooming to such a degree that they regularly use body lotion, lip balm and other moisturizers.